{"product_id":"built-up-roofing-contractor-pride-tee","title":"Built Up — Roofing Contractor Pride Tee","description":"**You don't clock in for someone else's name on your back.**\n\nBuilt Up is identity wear for the independent roofer — the one who climbs every morning on their own terms, solves problems nobody sees until they leak, and builds a reputation one ridge at a time. No company logo. No cheap punchline. Just the craft, on your chest.\n\n---\n\n### Who This Is For\n\nSolo roofing contractors. Small crew leaders. Apprentices who picked the trade and never looked back. If you've stood on a peak in the wind and felt exactly where you belong — this shirt is for you.\n\n---\n\n### What Makes It Different\n\nEvery other roofer shirt out there either blasts a company name across the front or reduces the trade to a punchline. **Built Up is neither.** Two original designs, both built around one idea: the roofer IS the brand.\n\n**Design 1 — \"Built Up\"** *(hero tee)*\nA bold silhouette of a roofer at work — white figure, burnt orange roofline, \"BUILT UP\" type. High-contrast, two-color DTG print that reads at a glance and holds up wash after wash. Designed for dark garments: black, navy, dark charcoal.\n\n**Design 2 — \"Work Above It All\" \/ Roofline**\nHeavy typographic identity. Three words stacked bold: **WORK. ABOVE. IT ALL.** With \"INDEPENDENT · SKILLED · ELEVATED\" and \"BUILT ON EVERY RIDGE\" locked beneath a geometric roof peak icon in burnt orange. For the roofer who earns their elevation every single day.\n\nWear it to the supply house, the lumber yard, or a Sunday cookout. People will ask where you got it.\n\n---\n\n### Product Details\n\n- **Sizing:** Unisex S–4XL\n- **Base garment:** Soft preshrunk cotton blend — Comfort Colors 1717 or equivalent\n- **Print method:** DTG (direct-to-garment), centered chest placement, 10–12\" wide\n- **Care:** Machine wash cold, inside out. Tumble dry low.\n- **Best on:** Black, Midnight Navy, Dark Charcoal, Forest Green, Dark Heather\n\n---\n\n### Pricing\n\n| SKU | Price |\n|---|---|\n| Tee — \"Built Up\" (Design 1) | $24.99 |\n| Tee — \"Work Above It All\" (Design 2) | $24.99 |\n| Hoodie — \"Built Up\" upsell | $49.99 |\n\n---\n\n### The Hoodie\n\nSame design. Same pride. Rated for job-site mornings. The \"Built Up\" pullover hoodie is available at $49.99 — centered chest placement, dark garment, identical two-color print.\n\n---\n\n*Original artwork. No trademarks. No company names. No jokes. Just the trade.*\n\nThis product's graphic designs (artwork.png and artwork.svg) were created with AI-assisted design tools. All artwork is original — no third-party trademarks, brand names, or protected phrases are used. Listing copy was written by an AI system. 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